QR Direct Response

Add QR Direct Response to your campaign

Please tell us a few things about your campaign and we'll call you.

Your name

What number can we reach you on?

What's your campaign called?

Do you work agency or client side?

Are you in consumer or B2B?

Where are you planning on using
your QR codes?

(Choose as many as you need)

Press ads
Events/exhibitions
Out-of-home media
Direct Mail
On-pack & POS
Sponsorship
Television ads
Internet

What response outcome do you want?

When does your campaign go out?

QR Codes & scan tracking

One of our QR codes

Sample free QR code

Can't I get QR codes for free?

You can make your own QR codes for nothing. But the longer the URL is, the more complex the QR code is – and this makes scanning less reliable at the small sizes used in advertising. If you want to change the destination, you'll need a costly reprint. You get what you pay for.

Because we operate our own URL-shortening and tracking service, our QR codes are less complex and scan more reliably. Our QR tracking service, DCTAG, tracks every single scan of each one of your QR codes, and provides you with real time statistics with all the details you need to evaluate your ROI. For example, by using different QR codes on different media placements, you can discover which media buy performed best.

Our easy real-time stats dashboard shows scans, response leads and compares media performance.

Smartphone-friendly response capture

The vast majority of QR scans are made by people on smartphones – but many QR codes link to normal “desktop” websites. If you've ever tried signing up for something using a “desktop” website on a smartphone, you'll know how much of a pain this can be. All that pinching, scrolling and trying to hit tiny buttons with thumbs can turn a simple sign-up into a real mission.

Be thumbs-friendly

Don't do that to your visitors. QR Direct Response creates smartphone-friendly response data capture forms with large entry fields and buttons that are easily used with thumbs, not toothpicks.

Data integration? Sorted.

There's no need to worry about the data “back end” either – we take care of all of that, saving on expensive IT and web development costs. Simply download your response data whenever you like from our secure extranet.

Smartphone-specific microsites

Let’s say you want there to be more to the response experience than just filling in a form. We can create a specific smartphone-friendly microsite so visitors can experience your brand at the same quality on the move as they do in other media.

Our interactive designers know what makes a great mobile experience – one of them recently designed an app that looked so good that Apple chose to feature it on their TV ads for the iPhone.

Enhance your Advertising ROI with QR Direct Response

Be it print ads, outdoor ads or ambient media, they all need to contribute measurably to marketing return on investment (ROI) in this climate. With QR Direct Response, not only can you compare media performance, but you can transform any ad into a direct response campaign, simply by making a small addition to the artwork.

Direct Mail

QR codes on direct mail are so powerful, it's scary. With QR Direct Response you can generate a unique QR code for every single recipient. Increasing response rates by pre-filling the response forms is just the start of what we can do. The fine tracking right down to the individual that you’ve come to expect from email marketing – now it's coming to direct mail too.

Exhibitions and trade shows

There's only so many brochures you can bring to a show and hide in the back of your stand. By placing QR codes by your products on display, visitors can see and try a new product, and take action right away, just by scanning a QR code. Combine this with tracking, and you can get early feedback on popularity of new products even before you introduce them into the wider market. And you don't need to lug piles of brochures in from the hotel.

Guerilla Marketing

Because QR codes have such appeal in the ambient space, they're a great springboard for Guerrilla Marketing activity. We're a division of a really creative marketing agency, so you can count on us to think of new places and ways to get QR codes driving response. Ask our Colonel about Guerilla tactics to make sure you QR plan comes together.

Can't I just make QR codes for free?

You could do QR codes the hard way – sign up for a URL shortening and redirection tracking provider, download a QR code generator and hope the codes won't be fuzzy when they're printed, brief a web design agency that really knows about mobile to build your data capture form, commission a CRM/database integration developer and referee their battles with your IT/IS department, fork out for a database hosting service and then spend late evenings slaving over analysis spreadsheets.

Don't do this to yourself – pick up the phone and call us.

Thank you for your request

We'll come back to you within the next working day.

If you need anything further, please don't hesitate to call us on 01628 200200.

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